Plan of Action Builder

Fill in what you know. Anything you leave blank is left out of the proposal entirely — no empty headings, no placeholder text. The boilerplate sections build themselves.
Call notes & transcript Internal

Paste the call below and hit Generate the plan — the concerns and our answers, the plan steps with owners and dates, a production schedule counted backwards from any date that can't move, plus counts, contacts and links are all drafted for you. Add as many calls as you had. Afterwards you can still click any line to send it into the proposal by hand. Saved with your answers, never written into the client's proposal.

Nothing loaded yet
Links & resources Optional

Any URL you want them to click — a live store report, a proof, a Drive folder, a lookbook, a video. Each one renders as a button near the top of the proposal. No links, no section.

Client basics Required
Click to choose a logo file
Click to choose a photo
Their values & mission Optional

Pulled from their own About page. Leave blank and the values strip disappears.

Participant counts Optional

The numbers that tell them you listened. Leave empty to omit the whole strip.

Their mock-ups Optional

Athletes wearing the gear beats a flat proof. Cut-outs on transparent backgrounds sit best. No images = no mock-up section.

Key dates & scenarios Optional

One block per production run, worked backwards from a date that can't move.

Their concerns Optional

Quote them from the call, then answer it. This is usually the section that closes the deal.

Tip: load the call in Call notes & transcript at the top, then click a line to quote it here.

Plan of action Optional
Sample stores Optional

Pick stores that look like theirs. Screenshot the storefront and drop it in.

Programs we outfit Optional

Comma-separated. Leave blank to omit the credibility strip.

Always included Boilerplate

These build themselves and need no input: who we are, the four store types, direct athlete fulfillment, bundles and personalization, brand integrity and proofing, the teamwear/resources links, turn times, and the track-record numbers.