In Collaboration With Compound Sportswear
Evergreen store basics · capsule drops · event & creator product · promotional merch
Working Draft
Aug 2026
·
Update as new detail comes in from C4 / Nutrabolt
C4 Energy — Cellucor's energy-drink brand, under Nutrabolt — wants one apparel partner for
everything: an always-stocked evergreen line for their Austin performance center, limited capsule
drops through the year, product for events and content creators, and the branded promo work
they already buy regularly. This draft scopes the first piece — the evergreen line — and frames the
rest so it's ready to fill in as more comes back from C4.
Nutrabolt's Austin performance center
Active now
Evergreen Basics
Always-in-stock essentials for the performance center — leggings, sports bras, joggers, simple tops. The
Alo / Gymshark bar: clean, restockable, minimal branding.
Next
Capsule Drops
Limited, exclusive releases through the year. Streetwear-grade execution, scoped once the evergreen line
is locked.
Parallel track
Event & Creator Product
Gear for content creators shooting at the facility, plus giveaways for trade shows and product launches.
Parallel track
Promotional Products
Employee welcome kits and branded giveaways for influencers and celebrities — the promo merch C4 already
buys regularly.
Phase 01 · Start Here
Evergreen Performance Basics
Always in the store at the Austin performance center — not a limited run. This is what a
visiting athlete, a creator shooting on-site, or an employee who forgot their gear grabs off the shelf.
The reference is Alo and Gymshark, not a fan-gear rack: clean silhouettes, a single small branding hit,
colorways that refresh without changing the core lineup.
The floor this line stocks — Austin performance center
| Category | Reference point | Compound's current line | What it needs |
|---|
Leggings
(full + 7/8) |
Alo Airlift |
Nothing comparable in the current catalog |
New Dev likely a new 4-way-stretch fabric supplier |
| Sports bras |
Gymshark Flex |
Nothing confirmed in the current catalog |
New Dev same fabric family as leggings — one supplier could cover both |
| Bike / training shorts |
Alo bike short |
Nothing confirmed |
New Dev or verify against current athletic shorts |
| Joggers |
Alo base jogger |
Momentum joggers already in the Performance line |
Adapt confirm the fabric hand-feel clears the bar |
| Performance tees & tanks |
Plain training basics |
Performance tops exist for men / women / youth |
Adapt dial back the branding — current tees skew graphic (PNL, Stilly Boys) |
| Crewneck & hoodie fleece |
Alo Accolade |
Fleece Tops already across every division |
Adapt closest match to the bar already |
| Half-zip / light jacket |
Gymshark half-zip |
Jackets & Pullovers category exists |
Adapt confirm it's a performance fabric, not casual outerwear |
The question that sets cost and timeline for this whole phase: can leggings and
structured sports bras be built through Compound's current supply chain, or does this need a new blank /
fabric vendor? Everything else on this list is a refinement of something Compound already makes.
Reference · C4's Last Apparel Drop
What "C4 apparel" has looked like so far
Sampled from the Drive folder Cliff shared (16 photos). A camo tee printed "C4 Energy
— The Horsepower Garage — No Reins, No Limits — Austin, TX Est. 2026," a chore jacket
with a woven "Austin · C4 Energy · Texas" patch and an inside-collar C4 tag, and a
garment-washed tee with an oversized varsity "ENERGY" back print.
This is capsule territory, not the evergreen bar — heavy graphics, specialty washes,
woven trim, an Austin garage / horsepower world already built out. Good reference for Phase 02. Not for the
store line.
Chore jacket — woven patch
Washed tee — varsity type
Phase 02 · Next
Curated Capsule Drops
Limited, exclusive releases through the year — the visual world already exists in
C4's last drop. Scope this once the evergreen SKU list and store plan are locked. Still open: how many
drops a year, what makes a drop "exclusive" (numbered runs, online-only, tied to a launch), and whether
Compound's screen-print / DTF / embroidery lines can hit the washes and woven-patch treatments in the
reference photos, or whether those need outside production.
Parallel Track
Event & Content-Creator Product
Kits or capsule pieces for creators shooting at the performance center, plus giveaway product for trade
shows and launch events.
Needs: C4's event calendar
Parallel Track
Corporate Promotional Products
Employee welcome kits, and branded giveaways for influencers and celebrities — closer to a
promo-products catalog than a garment run. Worth deciding early: route through Compound directly, or
through Freebird Promotions (Cliff's promo-products operation — already has ASI / PromoStandards
catalog access)?
Needs: typical kit contents + order volume
Before The Next Call
Open Questions
What this draft can't answer on its own — bring these back from C4 / Nutrabolt.
Store & Operations
- Who's the day-to-day contact, and who signs off?
- Is this a real retail fixture in the performance center, or a stockroom pull-list for staff /
visitors?
- When does stock need to be in hand?
- Reorder cadence and minimums for the evergreen line
Product
- Approved brand colors / logo rules for a "simple hit" vs. their full graphic mark
- Sizing run and initial quantity per style
- Budget or per-unit price target
Capsule Drops
- How many drops a year?
- What makes a drop "exclusive" — numbered runs, online-only, in-person-only, tied to a launch?
Events & Promo
- Event calendar Compound should plan around (trade shows, launches, creator shoots)
- Scope / volume of welcome-kit and giveaway orders, and who fulfills them today
Working From Here
Next Steps
- Cliff brings the open questions above back from C4 / Nutrabolt.
- Compound confirms in-house capability — or sources a supplier — for leggings and
sports bras.
- Lock the Phase 01 SKU list and build a sample / mockup set once product is confirmed.
- Scope Phase 02 capsule concepts off the Austin garage / horsepower visual language already established.
