One row per season. Hover a bar or line for its date.
Every marketing date counts back from the sport's first practice.
Google Ads and Meta need two to three weeks of spend before they start resonating. Kicking off 21 days early means ads are at full strength when the 90-day window opens.
Ads in full swing, email campaigns hammering, UGC trickling out per sport. The exact sends get planned next, inside each window.
Ad kickoff, window and outreach dates that land on a weekend or holiday move to the business day before.
Winter 2026-27 wrestling and spring 2027 high school sports come from the GHSA calendar. Later seasons are this year's date moved forward 52 weeks and are marked projected.